Monroe M. Diefendorf, Jr. C3DWP

CEO - MI, CLU, ChFC, CFP, RFC, CIMA, C3DWP, CAP

Phone: 516-759-3900 Ext. 1005
Fax: 516-759-3928
E-mail: Roey@DiefendorfCapital.com

Active since 1970, Roey is the 4th generation of his family in the business and is currently the CEO of Diefendorf Capital Planning Associates.  Following his graduation from Deerfield Academy, he received a BA in Psychology from Bucknell University.  He went on to obtain a Master's Degree in  Insurance from Georgia State University, with a major in Estate Planning and a minor in Pension Planning.  In 1976 and 1983, he received the designation of Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) respectively from the American College, Bryn Mawr, PA.  In 1992, the designation of Certified Financial Planner (CFP) was granted from the College of Financial Planners in Denver, CO.  In addition, Roey has been admitted as a "CFP Practitioner."  In March 2001, he was awarded the designation of Registered Financial Consultant (RFC).  In 2003, he attended the Wharton School of Business and successfully attained the Certified Investment Management  Analyst (CIMA) designation and in 2006, the Certified 3 Dimensional Wealth Practitioner (C3DWP) designation was added.  In 2010, Roey added the professional designation of Chartered Advisor in Philanthropy (CAP) from The American College. 

As an industry leader, Roey has co-authored three books:  Wealth: Enhancement & Preservation - 1995 and 21st Century Wealth - 2000.  In June 2005, his third book, "3 Dimensional Wealth: A Radically Sane Perspective On Wealth Management" was published. Over the years he has been a speaker at several international industry conferences and has made several guest appearances on the Cable TV program, "Dollars & Sense."  In January 2003, Roey was interviewed by Forbes Radio, which "aired" on over 192,000 flights on American Airlines.  To listen to Roey's 2003 Forbes interview just click on the SkyRadio icon below.

Roey appeared as a guest on Alexander Haig's, World Business Review which was broadcast on CNBC in November 2005 and on United Airlines Inflight Television.  To view part of his interview just click on the icon below. 

In June of 2008, Roey and his daughter, Emily addressed 8,400 members of the Million Dollar Round Table at their Annual Meeting in Toronto.  The message was inspired by Emil's philanthropic efforts with orphans in Zambia.

Roey's passion is consulting in the areas of "Family Wealth Counseling" and "Philanthropic Estate Planning".  As CEO, he is a member of the Kingdom Advisors and a charter member of The International Association of Advisors in Philanthropy (AiP) and a member of it's national board of directors.  In addition, Roey is the founder, registered principal and a registered representative of Sterling Monroe Securities, LLC, (Series 6, 7, 24, 51 & 63) and a member of the Investment Management Consultants Association (IMCA) and the president of the NYC Chapter's board of directors along with membership in the National Association of Independent Broker Dealers (NAIBD).  In addition, he has established "3 Dimensional Wealth International" an association for values based advisors who can take courses that will lead to the attainment of the professional designation, the "Certified 3 Dimensional Wealth Practitioner"  (C3DWP^®).  Roey was an early adapter as a Registered Fiduciary (RF) and has required each of his senior advisors to adhere to these standards.   As a charter member of the Purposeful Planning Institute, Roey's commitment to "values based" planning led him to create Argonne Trust Company, a South Dakota non-depository bank/trust company.  

In 2001, Roey's Registered Investment Advisory firm, Consolidated Portfolio Review Corp. was one of 10 recipients nationwide to receive the "Fleet Bank Small Business Leadership Award," recognized for our significant revenue growth.   In 2006, Roey was selected as a Semi-finalist in the prestigious Ernst & Young Entrepreneur of the Year awards.  He was nominated for the Loren Dunton Award for the International Association of Registered Financial Consultants, the Charles R. Schwab IMPACT award and a finalist in the New York Enterprise Report Small Business award.  In 2009, Roey was honored as part of the inaugural class of the "50 Around 50" award by the LI Business News.  On the technology front, Roey is the founder of Megethos3, LLC, a business process management software that is the backbone to the DCPA organization.  In their 2010 Northern Hemisphere competition, Gartner & 1 to 1 Media awarded their CRM Excellence Award to Roey/Megethos3 for "Efficiency."  Former winners include:  Accenture, Caterpillar Tractor, Over-Stock.com and e-Harmony.  In 2011, Roey was one of the judges for the CRM Excellence Award, reviewing case studies for Europe, the Middle East, Africa, along with North, Central and South America.